ROOM
A Sketchbook for Analytic Action
2017–2021
Between 2017 and 2021, I served as Creative Director for ROOM: A Sketchbook for Analytic Action, a community platform connecting psychoanalysis, politics, and culture through an analytic lens. Conceived in collaboration with members of the Institute for Psychoanalytic Training and Research (IPTAR), ROOM was envisioned as a multidimensional space for analysts, writers, and artists to reflect on how social and political realities shape psychic life.
Founded in 2017, ROOM emerged from the desire to expand psychoanalytic dialogue beyond the consulting room—transforming private reflection into collective discourse. The project aimed to build an open platform where psychoanalytic thinking could intersect with art, activism, and public life.
As Creative Director, I guided the platform’s conceptual and creative evolution—from its editorial framework and identity system to its digital design, print editions, and outreach strategy. My work focused on creating a structure capable of sustaining interdisciplinary collaboration while preserving the rigor and sensitivity of the analytic process.
Services provided
- Creative Direction
- Brand Development
- Editorial and Conceptual Strategy
- Art Direction and Visual Design
- Digital and Print
- Publication Design
- Marketing and Outreach Strategy
- Production Supervision and Team Coordination
Challenge
The main challenge was translating the intimacy of psychoanalytic discourse—traditionally confined to private settings—into a public-facing platform that could host diverse voices and perspectives. The project required a conceptual framework capable of balancing intellectual depth with accessibility while fostering meaningful cross-disciplinary dialogue.
Solution
I developed a flexible and layered design system that integrated visual art, writing, and editorial content into a unified experience. The platform became a hybrid environment for essays, poetry, art, and critical reflection. My role encompassed strategic guidance, art direction, design, and project management, ensuring visual and conceptual coherence across all outputs—digital, print, and live events.
Results
- Transformed ROOM from a local newsletter initiative into a globally recognized publication and cultural platform.
- Awarded the 2018 Gradiva® Award for Best New Media by the National Association for the Advancement of Psychoanalysis.
- Joined the Community of Literary Magazines and Presses (CLMP) in New York.
- Received national and international support from psychoanalytic organizations and cultural institutions, including IPTAR, CFS, APsaA, and the IPA.
- Established ROOM as a sustainable cultural project fostering dialogue between psychoanalysis and contemporary society.