Contactado
Pelo-Malo
El-Chico-que-Miente
Mariana-Rondon

Sudaca Films

Independent Film Company

Since 2009

Since 2009, I have collaborated with Sudaca Films to build digital platforms that bring Latin American auteur cinema to the global stage. My work focused on creating marketing websites for award-winning directors Mariana Rondón (Venezuela) and Marité Ugás (Peru), translating the aesthetic essence of their films into immersive online experiences.

Services provided

  • Web Design & Development
  • UX/UI Strategy for Film Market Requirements
  • Visual Concept Translation for Digital Platforms
  • SEO Optimization & Multilingual Support

Challenge

The key challenge was designing websites that conveyed each film’s unique visual and conceptual identity while remaining functional and user-friendly. These platforms had to serve two purposes simultaneously:

  • Engage general audiences with compelling visuals.
  • Deliver essential information to international film markets with minimal navigation layers.

Solution

  • User Experience Design: Streamlined navigation for quick access to synopses, press kits, trailers, and distribution details.
  • Technical Implementation: Developed responsive, SEO-friendly sites optimized for international film market visibility.
  • Custom Aesthetic Concepts: Each site was designed to reflect the “spirit” of its respective film:
  • Zafari (2024) — An extremely precarious design inspired by the film premise. 
  • Contactado (2020) — A minimalist, sober design mirroring the protagonist’s existential void.
  • Pelo Malo (2013) — A baroque-inspired layout symbolizing the complex realities of femininity in Latin America.
  • El Chico que Miente (2011) — A fragmented visual narrative representing the protagonist’s journey.
  • Mariana Rondon (2009) — A professional portfolio showcasing her filmography and art projects.

Results

  • Successfully created a decade-long digital strategy for Sudaca Films, enhancing the global reach of their films.
  • The websites became essential tools for film festival submissions, international distribution deals, and media visibility.
  • Collaborations spanned multiple award-winning films, including Pelo Malo (Golden Shell, San Sebastián Film Festival) and Contactado.

Credits

  • Product Designer: Maria F. Izaguirre
  • Development: Pasqual Livrieri, Herman Herrera
  • Graphic Design: Miguel Monteagudo, Angelita Castañeda
  • Design Assistance: Yare Acosta
  • Illustrations: Alessandro Gianna
  • Additional Engineering: Carlos Gómez