Womxn Rank
At Make a Mark Design Marathon
2018
In 2018, I was selected to participate in Make a Mark, a design and development marathon benefiting local humanitarian causes across the U.S. I teamed up with designers Spencer Karges, Emma McDonald, and Seri Cha to create a brand identity for Womxn Rank, a platform empowering women to safely share their experiences and support one another.
Make a Mark, founded and directed by Sarah Obenauer in 2016, fosters collaboration between community organizations and creative professionals to address social challenges through design. The initiative pairs skilled designers and developers with non-profits to build resources that amplify visibility and impact.
Many non-profits lack access to quality design that can help them communicate effectively, attract funding, and build trust. Make a Mark bridges that gap by bringing together teams of volunteer makers who dedicate 12 hours to create professional-grade design solutions for organizations tackling critical social issues.
The Organization Beneficiary
Founded in 2017, Womxn Rank set out to build a digital platform for women to anonymously report sexism, assault, harassment, and rape, while fostering a supportive community where members could seek help, offer solidarity, and share information about safety and inclusion.
As a new initiative, Womxn Rank needed a cohesive brand identity that reflected the strength, energy, and purpose of its mission.
Services provided
- Brand Concept and Visual Development
- Abbreviated Brand Guideline
- Stationery and Social Media Assets
- Outdoor Advertising
Challenge
The main challenge was to define a visual and conceptual narrative that captured Womxn Rank’s values of empowerment, trust, and mutual support. The brand needed to feel inclusive and powerful while providing visual consistency across digital and physical applications.
Solution
Together with Spencer Karges, Emma McDonald, and Seri Cha, we developed a bold and empowering brand identity that could serve as a foundation for all future design decisions—from color and typography to digital layouts and social media communication.
The visual language was built around the idea of collective strength, using contemporary design cues to inspire trust and connection among users.
Results
- Delivered a unified brand system conveying confidence, inclusivity, and action.
- Equipped the organization with adaptable design assets to support its app launch and outreach.
- Contributed to a global initiative that strengthens design equity for social good.